As business owners, there is an endless stream of things, people, events and information that can overwhelm even the steadiest of leaders. We win or lose big sales, team members come and go, costs change, competition arises, and bills and payroll must get paid. We get to the end of the year, we look at some numbers and evaluate what kind of year it’s been. Often, we spend so much of our time and energy battling to simply keep up, that we never ask if our business is providing us the life we want.
We should be living lives that are empowered by our businesses, not dictated by them. To do that requires setting goals and implementing well-reasoned plans to meet those goals. The goals you have for your life will drastically change how you approach operating your business. For example, you may want to buy a boat or take the month of June to travel across the country with your family. Maybe you’d like to expand into a new market and relocate your family there, or maybe you’re looking to semi-retire. While some of these goals require more revenue, others require more profit, lowering costs or restructuring liabilities. Some goals will even necessitate changes to your operating systems, your team or your marketing strategy.
Having clarity on your goals and what you want to achieve is essential to making decisions rooted in intention. Likewise, developing a relationship with someone to hold you accountable is just as important. If you’re anything like most business leaders, you’ve set goals and implemented projects half a dozen times in the past. So, why don’t things change? Most often, it’s because there were no metrics or tracking systems put in place to monitor progress. People began to revert back to old processes out of confusion or convenience and you ended the year relatively the same way you started: frustrated and exhausted.
Working with a CPA business adviser, to set goals, establish metrics, provide real-time monitoring and accountability will provide powerful insight. We’ve helped many business owners, just like you, implement systems that increase revenue, profit and productivity. We can work with you to better structure your assets and liabilities, lower your tax obligations and plan for both the future of the business as well as your family.
We’d love to have a conversation about getting what you want out of your business. When you’re ready, so are we.